The systems taught in Business Fundamentals are time-tested and proven methods used successfully by salon and spa professionals. Students will learn the tools top professionals use to attract clientele, increase sales and grow their income. They will be prepared for immediate success as they practice and perfect the skills needed to excel in this industry.
Did you know—50% of professionals leave the industry within the first 3 to 5 years because they don’t know how to survive in the business?
Students are provided a course book that includes lesson objectives, chapter tips, scripts, activities, worksheets, tracking forms and more!
What is covered during the program...
Lesson 1 – Accountability: Learn how you are personally accountable for your success, and uncover areas of opportunity. You will learn to build a plan of action for improvement based on your discoveries.
Lesson 2 – The Needs Assessment: You will learn a systematic approach to effectively communicate with your clients, by finding and filling their needs.
Lesson 3 – Getting Retail Results: Remove the fear and mystery often associated with retailing. You will identify the difference between selling and serving.
Lesson 4 – The Booking Game: Provides a fun and incentive system for you to take charge of your daily success. Focuses on how to effectively plan, up-serve, and track daily activities.
Lesson 5 – Attracting the Ideal Client: Introduces you to an effective client-building system of how to attract the ideal client.
Lesson 6 – Marketing 101: Provides you with a clear understanding on how to market your own business.
Lesson 7 – The WOW Factor: Teaches you what an exceptional customer service should look and feel like.
Lesson 8 – Communication: Instrumental in establishing a background of understanding as it pertains to building trust and rapport.
Lesson 9 – Personal Finance: Delves into the world of money. Learn to be responsible for your financial success.
Lesson 10 – Planning for the Future: This class builds on the lessons learned in personal finance and provides a structure to create a solid financial plan for the following year.
Lesson 11 – S.M.A.R.T. Goals: Six areas of life are presented to teach you ways to lead a balanced, more joyful life and how this applies to your career.
Lesson 12 – Completion: Celebrate completion and review the lessons that have been learned throughout the course.